• Principal - a user who creates their end-of-life plan by adding Items and instructions in the various sections of their Holograph.
• Owner - the Principal who is responsible for paying the subscription fee, can manage users, and is the administrator of the Holograph.
• Delegate - a user who the Principals of a Holograph designate as the person to carry out the Principals’ end-of-life plan.

A cloud storage folder can hold files. It cannot do this job.

• Access after death is not guaranteed. Cloud accounts can be locked, suspended, or deleted under inactivity policies. Family members typically cannot access a deceased person’s account without a legal process that takes time and documentation — if it succeeds at all.
• General storage has no role-based access. Whoever has your login has everything. Holograph lets you control exactly what each person can see, down to individual items, and updates take effect immediately.
• A folder has no structure. Your family will face multiple types of information with no guidance on what to do first, what is missing, or how to act on any of it. Holograph is organized around what Delegates actually need to accomplish.
• There is no guidance. A folder cannot answer questions. Holly can — she is trained specifically in estate planning, account administration, and the practical realities families face after a death.
• Static files go out of date silently. Your accounts, subscriptions, and coverage change constantly. Holograph is a living platform designed to be kept current.
• Holograph improves. A folder does not. Holograph Company is continuously building new features, expanding Holly’s knowledge, and developing integrations with banks and platforms to do more of the hard work for your family over time. A file on a drive will always be exactly what it is today.

• Any account you’ve created online - Holograph is designed to hold them all.
• Common examples include:
  • Social Media: Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Snapchat, Pinterest
  • Photos: Apple, Google, Snapchat, Shutterfly
  • Email: Gmail, Outlook, Yahoo, iCloud
  • Streaming & entertainment: Netflix, Spotify, Apple TV+, Disney+, YouTube, Audible
  • Shopping: Amazon, eBay, Etsy, and store-specific accounts
  • Messaging: WhatsApp, Signal, Telegram, iMessage backups
  • Rewards programs: airline miles, hotel points, credit card rewards, retail loyalty programs
  • Other: gaming accounts, cloud storage, school logins, work accounts, crypto wallets, and more
• The average person has 50–100+ online accounts accumulated over their lifetime. Holograph is built to handle all of them.

• For each account, you can leave a clear instruction for your family or Delegate:
• Shut it down - close or delete the account entirely
• Memorialize it - leave it as a memorial (available on platforms like Facebook)
• Archive it - download the data first, then close the account
• Pass it on - transfer account access or ownership to someone you designate
• Keep it going - for accounts that may continue to serve a purpose (e.g., a business account)
• You can also add notes - login hints, the email address used, special instructions, or context your family will need.
• Your instructions are stored securely and only shared with the people you choose.

• Today, a Holograph is the secure place to store your instructions. Your Delegate follows those instructions on your behalf.
• Holly can automate the process of closing, memorializing, or transferring a growing list of accounts on your behalf with your permission.

Generic AI chatbots are useful, but they are not experts in everything and they can hallucinate.
Holly works differently than a generic chatbot. She is entirely focused on one topic, has verifiable citations, and additional privacy, security, and safety guardrails.

No.

• Your Holograph data - including documents, notes, and account information - is stored encrypted and not used to train AI models.
• When you ask Holly a question, the text of your question may be securely processed by an AI provider in order to generate a response. These providers are restricted from using that information to train their models.
• Holograph does not store or retain your Holly conversations. What you discuss with Holly stays between you and the app. The only way your conversation reaches Holograph Company is if you choose to send it yourself using the Email transcript button at the top of the Holly chat — that action is entirely voluntary.
• We have established a User Advisory Board who shares information with us, and advises us on how to improve our product.
• If you would like to join our User Advisory Board, please email us here.
• See our full privacy policy here, and more about our security here.

• Your Holograph data is encrypted at rest, so it is not stored in plain, readable form.
• Uploaded files and sensitive information are protected using layered security controls designed for highly personal information.
• We separate storage, permissions, and encryption controls so your information has more than one layer of protection.
• See our full privacy policy here, and more about our security here.

• If you are the Owner of the Holograph with at least one other Principal, control passes to the other Principal who becomes the new Owner.
• If you are the Owner and only Principal of a Holograph, control passes to your Delegates, after a verification process.
• If you are a Principal, but not the Owner of the Holograph, the Owner continues in their role.

• No, but we partner with a network of attorneys, financial advisors, insurance providers, and other professionals in your state. (coming soon)
• At your request, we will connect you with a partner who offers the service you are seeking. (coming soon)

• Every Principal gets a private Section called a Vault, which works differently than the other Sections.
• Items stored in your vault cannot be seen by other Principals, or shared with Delegates.
• Your Vault can be used to store private matters:
  • Documents for inherited trusts you may not control
  • Digital accounts
  • Documents or information related to children from a prior marriage
• You do not have to use the Vault - every family manages their affairs uniquely.
• Items you place in your private Vault do count towards your total storage limit.

• Vault items are by default not shareable.